How to optimize a Direct Mail marketing campaign for your dental practice?
How to optimize a Direct Mail marketing campaign for your dental practice? Dental direct mail marketing with postcards is one of the most powerful ways to grow your dental practice. Dental postcard marketing is effective. Direct mail is physical and has a long shelf life compared to digital options which are gone in a flash or the tap of the delete key. Some ways to optimize a direct postcard marketing campaign are to: Create a compelling offer: To encourage potential patients to respond to your mailer, offer a special promotion, such as a discounted teeth cleaning or free consultation Another way to take your initial offer to another level is to add a sense of urgency to your offer of a free cleaning or x-ray. Make sure the offer is clear and easy to understand. Add keywords such as “Today!”, “Now!” or state that there is a limited quantity or expiration date on the offer. Craft a clear and concise message: Keep your message s...