Postcards Best Direct Bulk Postcard Mailing Service

 

 

Direct mail marketing with postcards is a powerful tool for your marketing toolbox. This power is amplified when combined with the vast amount of personal data that is available for targeting your ideal customers. Mail King specializes in consumer profiling, highly targeted demographic analysis & personalized data/graphics for your direct mail postcard marketing. No more waste in your marketing, get more of just your best customers!

Why Our Postcard Mailing Service Is Best?

• Timely and Flexible – Stand out in the mailbox with your own advertisement when it's right for your business with special offers, reminders, special events and holidays.
• Relevant – Reach a specific audience by attracting new customers or reward loyal ones with custom offers just for them
• Measureable – Your customer transaction/redemption information can be analyzed to measure effectiveness
• Highly targeted lists and customer profiling - allows you to mail only the most profitable prospects
• Personalize each piece - to improve your response rate by over 30%. Break your mailing into multiple segments each with personalized graphics and text that will appeal to that segment.

What are the most effective uses for Direct Mail Postcard Marketing?

• Radius mailings: This is where you mail to all, or some, of the homes in a radius around a location.
• Targeted consumer mailings: Here you can leverage all the data that is available at the home level in order to mail only the best and most ideal "customers-to-be" around your location. Filter by age, income, gender, presence of kids, disposable income, net worth, home value, ultra affluent indicators, marital status, and much more.
• New mover mailings: Welcome the new neighbors with a $20 certificate to your place and win a customer for life! Don't miss this massive opportunity with new mover mailing list.
• Every door direct mail (EDDM): Saturate carrier routes around your location with coupons or sale promotion and spend less than other mail types.
• Bulk mail, zip code mailings, saturation mailings: Mail some or all of the addresses in a given area, carrier route, city, zip code, couty, region or state.

Do you offer bulk or mass postcard mailing services?

Yes! As a full service commerical direct mail marketing company, we offer our clients bulk postcard mailing service. This means we have the software that will enable us to sort your mail and qualifiy for all the discount on postage. The bulk mail threshold is only 200 pieces of mail and there are discounts at various levels that are associated with mail route density levels.

Do you offer mass postcard mailing services?

Yes! Mass postcard mailing service is a term often used interchangably with bulk postcard mailing service but may have a differnt meaning. Bulk mail may refer to any postcard mailing over 200 pieces that then qualifies for discounted postage rates with the USPS. Mass mailing on the other hand may refer more to any large scale mailing that clients may have. Usually, when someone talks about mass mailing, they are thinking about hitting whole neighborhoods or a given zip code.They may also just be thinking about a huge customer list they have that they want to mail in mass. 

What is the best size for my postcard?

The best size for your direct mail postcard marketing campaign depends on who you are mailing to and your campaign goals. If you are mailing postcards to your client list and notifity them of an event or sale, then you may only need to send a 4x6 card. This is becuase they will likely recognize your logo, or brand, and make a point to read it. However, if you are trying to reach new customers then you will want to go with a larger card like 5.5x8.5 or, my favorite, the 6x11. These larger sizes will stand out in the mail apart from the bills and #10 envelope mailers. You will also have more space for images and headlines that will grab attention and communicate your message.

What Kinds of Postcards Templates do you Offer?

Your business is unique and so should your art be. We craft unique design for all our clients that do not have in house designers. While there are general prinicpals to follow int he design world, we do not use pluf and play templates like most other companies out there. Don't settle for a template. Let the uniqueness of your business shine in all of its glory!

What’s the difference between Direct Mail and EDDM®?

EDDM has been around forever. The post office only recently branded the program and made it accesiable to small business owners. EDDM is basically saturation mail which reaches all homes on a given route. You just pick your routes and EVERY home gets the mailer. With EDDM there will be no name or even address on the card becuase there is no list. The postal person just adds one to every stack going into the mail box. EDDM postcard marketing must also be done with a postcard that is larger and classifies as a flat like an unfolded 8.5x11 postcard or a 6x12. The smaller 6.5x9 is also popular but adds no real value in my opinion. If you are going to go for EDDM then you may as well go big.

Regular direct mail postcards, on the other hand, use a mailing list. With regular direct mail, you may still target every home but using a list. This type of mailing is called saturation mail, bulk mail, mass mail, or even zip code mailing. If, however, you do not mail every home, then your mailing becomes a targeted mailing. Targeted mailings are more like using a rifle as opposed to a shot gun. The targeting postcard mailing approach minimizes advertising waste and should improve your ROI. It also allows for powerful strategies like variable image printing and hyper personalized designs. There are thousands of ways to target your postcard mailing list so why not take advantage of them.

Can I print on both sides of my postcards?

 Yes! It still suprises me how many people do not know that you can use both sides of the postcard. Don't waste the space on the backside where the address and postage go.This is valuable space where you can restate your offer and call to action. Standard postcards are full color and double sided. The cost savings for black and white is not worth it. With few exceptions, use both sides and use color.

How long would it take to print and mail my postcards?

Mail King USA offers one of the fastest turn times in the industry. Once we have your art and list in hand we can have your mail out the door in as little as 24 hours if needed. Normal postcard print and mail turn times is just 2-3 days. The only expection to this is if there is a special paper stock we need to order for your postcard mailing.

Is there a minimum or maximum quantity I can print with you?

There is no minimum or maximum quantity for printing and mailing. What we do have is a minimum invoice for each job which is $600. A general rule is that you can mail 600 of just about anything for $600. That would include your list, postage, print, cut, address, and mail. This does not apply to over runs or extras you may want from a job that mails out. This may also not apply to a job where we print a large amount up front  and then drop it over a period of time in smaller amounts.  If you want us to print and mail less than 600 pieces, we can certainly do that. The price will be the same though. For some clients, they just don't have the time and want it handled and so they outsource these smaller projects. There are also many times where the list is simiply small and it doesn't make sense to mail more such as with ABC mailings or government radius mailing notices.

Do you offer design services?

 Yes! Many clients do not have design firms they work with or someone in house with the ability to create a quality design. Having a good design will really impact the results of your postcard campaign. Poor designs reflect on the quality of your company and may even cause you sales over the long run. Don't skimp on your design. A good design will cost $200. While you can get them done cheaply, it usually ends up backfiring with a poor design or way to much time spent going back and forth with a poor designer. You also don't want to use a template that every other business has used.

 

Mail King USA services businesses nationwide for postcard marketing, mailers, letters, flyers and all types of marketing campaigns. We can develop, create and implement all aspects of your direct mail postcard marketing campaign. A strong focus on quality service Direct Mail marketing services and relationship is our goal. We make it easy for you

To know more about the services we offer please visit: https://www.mailkingusa.com/direct-mail-services/Louisville-KY/

https://www.mailkingusa.com/direct-mail-services/New-York/

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or call: (916) 296-0545